Sustainable Tourism – A Guide for Businesses

As a tourism business it is in your interest that sustainable tourism practices are put in place. The visitor should play an important role in achieving sustainability, but whether you’re an accommodation provider, a restaurant, a retailer…it is essential that you set the standards and strive for sustainability.

barkbooth lot 1 wBenefits of sustainable tourism

Public awareness and concern for eco issues are on the rise, so if your business isn’t doing its part for the environment, your business could suffer.

Sustainable tourism not only brings benefits for the natural environment and the community in which you operate, but it can be advantageous from a business perspective.

Greening your business could help:

  • Conserves resources
  • Reduces waste
  • Growth in local production and traditions
  • Reduces traffic congestion and therefore emissions
  • Protect natural landscapes and the environment
  • Support the local economy and employment
  • Attract a new, growing market of visitors who care about the environment
  • Enhance visitor experience
  • Save you money and maximise profits

Still not convinced? Look at the facts and figures. Greener business is good business.

 Sustainable Tourism Facts and Figures

Visit England Sustainability Consumer Research 2010

How your business can become sustainable

Sustainable tourism isn’t rocket science. Just a few simple steps can be implemented with instant benefits:

Who can help me with green tourism?

Training & Events

Nurture Lakeland can offer your business professional sustainable tourism advice. Contact us for more information at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or look out for training opportunities and current events.

Rememer, all Nurture Lakeland Business Members receive a free sustainable tourism advisory visit (saving you £110 - price for non-members).

More information about one to one advisory visits

For an informal chat about what an advisory visit involves, call Amy on 01539 822 622, or book a visit by emailing This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Individual Membership

Nurture Lakeland works to protect wildlife, landscape and the environment, improve access and support local communities. To do all this we need your help. Joining us is a great way to show your support, make a difference and keep up to date with all of the good work going on across the county.

As a member you will:

  • Receive regular e-newsletters to keep you up to date
  • Feel the warm sensation of knowing that you're doing something great for somewhere you love!

 join us

Read more about our Business membership options.


Business Membership

Our business members create a dynamic network of forward-thinking organisations of all kinds that are committed to safeguarding our unique and spectacular landscapes and ensuring the sustainability of tourism on which so many of their livelihoods rely.

We're incredibly prioud of their enthusiasm and passion, theyworking proof that tourism and conservation can be mutually supportive for the benefit of everyone.: businesses, visitors, local communities and of course, the iconic landscape and wildlife which draws so many people to Cumbria.

If you're not a member of Nurture Lakeland then what are you waiting for? 

join us 

Read more about our Individual membership options.

Low Carbon Tourism

Businesses in the UK waste on average 10-20% of the energy they buy, so we set about working with Cumbria Rural Enterprise Agency to help tourism businesses save money and energy. The best way to calculate savings is to look at your current energy use. The next step is to look at where this energy is going, and then identify opportunities, and finally to calculate savings.

Together we found many ways to save energy and money; from drought proofing doors, to switching to LED lights, to installing recycling points. It was also great to hear about the many things that businesses are already doing. Some of my favourite ideas include refilling glass water bottles, installing light sensors, and fitting insulating curtains.

bigstockphoto Save Water 4744016-238x300

Businsesses need to sell quality experiences and sustainability is the perfect tool to create them - Marketing helpsheet for businesses

It's great that businesses are doing their bit to help the environment but sometimes you need to get your guests to join in to - Communicating sustainability to your guests

Case study on how to reduce costs in your business - Oak Bank House


Nurture Tourism

Welcome to Nurture Tourism

We specialise in developing sustainable tourism, growing destinations and businesses. our clients span local destinations, national tourist boards and global corporations.

We have a strong track record in developing fundraising schemes and the visitor economy in the United Kingdom.

  • Simply put, Visitor Payback (VP) is a small donation made by a tourist or visitor to a local environmental conservation project via a tourism business they use.
  • The donations can be collected in a number of ways, which are covered in the "How it Works" section, and twice a year the money raised gets sent to the project, or projects, the business has chosen to support.


  • Visitor Payback is a great way of "putting something back". In Cumbria and the Lake District, approximately 15 million people per year walk on the fells, drive on the roads, and use the facilities during their holiday.




Sustainable Tourism Forum

Making the sustainable attainable, together.

Sustainable tourism has long been hot on the agenda within Cumbria. With the area relying on its breathtaking landscapes and its rich cultural heritage, there has always been a need to preserve these in order to maintain a healthy visitor economy. The local tourism boards and authority have strategies for it, charities have campaigns for it, and business owners have a passion for it.

Nurture Lakeland hosts a regular Sustainable Tourism Forum to bring all of these individuals together. The forum enables members to share ideas, learn about new initiatives and celebrate successes.

Members of the Forum bring together public transport bodies, business owners, landscape conservationists, academics, transport advisors, campaigners, local authority representatives and environmentalists. The group has been made up of some key conservation players and powerful drivers from the County Council, National Park Authority and Cumbria Tourism. Together this group can use their knowledge, experience, networks and expertise to work in partnership and put sustainable tourism in action.

Current members of the Sustainable Tourism Forum include:

  • Alistair Kirkbride (LDNP, CCC, Sustainable Travel Advisor)
  • Sophie Cade (Nurture Lakeland)
  • Becky Willis (Sustainable Development Consultant, LDNP)
  • Bob Cartwright (Lake DistrictNational Park)
  • Jo Guiver (UCLAN)
  • John Barwise (CGBF)
  • Judith Moore (Friends of the Lake District)
  • Nick Lancaster (Langdale Estates)
  • Nigel Wilkenson (Windermere Lake Cruises)
  • Richard Greenwood (Cumbria Tourism)
  • Jessica Goodfellow (Eden Tourism)

If you are a tourism professional with an interest in responsible and sustainable tourism in Cumbria and are interested in joining our Forum, please contact  This e-mail address is being protected from spambots. You need JavaScript enabled to view it to enquire about getting involved. 


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