About us

If you haven't heard of Nurture Lakeland before then here's what we do in a nutshell:

We're a unique, award winning origanisation inspiring people to care for Cumbria's natural environment through responsible tourism.

We help make the Cumbrian tourism industry sustainable by creating ways for businesses and individuals to donate to conservation.

We make sure that the money raised goes to the places that need it the most, so that the Lake District and Cumbria remain fantastic and beautiful places to visit.

Our vital statistics

Nurture Lakeland is a registered charity with seven full time members of staff based at our office in the lively village of Staveley in the heart of the Lake District and Cumbria.

We currently have over 275 business members representing more than 1200 tourism businesses and holiday cottage owners across Cumbria, all of whom are committed to protecting this area for now and for the future. Our business members are very generous in their support of conservation in Cumbria.

We work in partnership with a range of organisations, to carry out our work and to promote sustainable tourism across the region.

Nurture Lakeland is closely involved in developing policy and strategic planning to enable us to protect and conserve the very special landscapes, culture and heritage of the Lake District National Park and Cumbria.

Our work is supported by 12 trustees, all of whom are prominent members of the local community. Our Trustees are drawn from Cumbrian business, the Tourism Sector and conservation organisations including the Lake District National Park and National Trust.