Who we are

Nurture Lakeland is a registered charity working with visitors and with tourism related businesses. We encourage fundraising to support conservation and raise awareness of environmentally sustainable practices within the tourism sector.

We have 7 full time members of staff based at our office in the lively village of Staveley in the heart of the Lake District and Cumbria.

Nurture Lakeland has over 275 members representing more than 1200 tourism businesses and holiday cottage owners across Cumbria all of whom are committed to protecting this area for now and for the future. Our business members are very generous in their support of conservation in Cumbria.

Nurture Lakeland works in partnership with a range of organisations, to carry out its work and to promote sustainable tourism across the region.

Nurture Lakeland is closely involved in developing policy and strategic planning to enable us to protect and conserve the very special landscapes, culture and heritage of the Lake District National Park and Cumbria.

Our work is supported by 12 trustees, all of whom are prominent members of the local community. Our Trustees are drawn from Cumbrian business, the Tourism Sector and conservation organisations including the Lake District National Park and National Trust.