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Nurture Lakeland (formerly The Tourism and Conservation Partnership) was originally created in 1994 as a scheme to demonstrate that the tourism industry and conservation organisations can be mutually supportive.
Initial funding was provided by the Cumbria Tourist Board, Cumbria Training and Enterprise Council, the Lake District National Park Authority, the National Trust and the Rural Development Commission.
The funding facilitated a Project Officer, and this post has now evolved into the charity we are today, with 10 staff members.
By 1995 conservation projects were securing significant private sector sponsorship. In March 1997 the organisation achieved independence as a non-profit distributing company limited by guarantee.
Today we have a powerful membership of over 340 businesses and conservation organisations, and we are all working together to ensure a sustainable future for the beautiful landscapes of Cumbria and the Lake District.
In 2009 we became a registered charity and over the years we have raised over £2 million for conservation in the Lake District and Cumbria.