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Long summer days, wind blowing through my hair and sunglasses on - that was me this time last year, trundling round the Lake District on my bike taking pictures of bus stops and signposts, ahh the fond memories. You may have read my first post on our blog back in 2012; I’d just started work on the Drive Less See More campaign and was in the middle of pulling together our first ever mobile app – scary stuff! It’s still all systems go, an epic amount has happened in the last 12 months and with only two years of Go Lakes Travel left there’s still way more to fit in.
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Unless you've had your head in the sand for the last 6 months or so, you can't have failed to noticed that cycling seems to have infiltrated the hearts and minds of a ever growing number of people. You only have to go out and about at the weekend to see all sizes, shapes and ages out enjoying themselves on a bike. Press coverage of cycling events seems to have stepped up a gear (sorry, terrible pun) –
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Showcasing Eden @ Lowther Castle
Quite a long blog post here but I cannot contain my excitement and enjoyment of this event! Over 20 Eden businesses joined the Nurture Eden team at Lowther Castle on the 25th of April to enjoy tours, local Lowther food and amazing surroundings!
read more from our blog
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Nature's Gift from Nurture
Nature Receives A Gift From Nurture ... And An Epic Event!
Two inspiring conservation projects are beneficiaries of the sustainable tourism-boosting Eden Valley Epic Cycle Sportive. The event was held in Eden, Cumbria on March 3, as part of the 'A Cycling Eden' project.
The Culgaith Tarn and Orton Community Woodland projects have each received a sizeable donation of £520 each thanks to the cycling event which attracted nearly 1000 enthusiastic entrants from around the country.
Read more... Nature's Gift from Nurture -
The Pint That Protects
Nurture Lakeland and Jennings Launch 'The Pint That Protects'
A very special brew is now quenching the thirst of visitors and walkers in the Lake District thanks to an innovative Visitor Giving idea devised by responsible tourism organisation, Nurture Lakeland, and Cumbrian brewer, Jennings.
'Nurture Lakeland Ale' is a tipple, differing from any other pint pulled in Cumbria, as 5 pence per pint is donated to Nurture Lakeland. This money funds vital conservation work in Cumbria carried out through Nurture Lakeland projects, leading to the ale being christened 'the pint that protects'.
Read more... The Pint That Protects -
Pennies from a pig
How can a little pig help protect our Lake District landscapes? It’s simple and it’s fun – take Pigling Bland on holiday and fabulous members, Lindeth Howe Hotel, where Beatrix Potter wrote her popular children’s book 100 years ago, will donate 1p per mile to help Fix the Fells.
Read more... Pennies from a pig -
Fantastic Fundraisers - that's you lot!
All our fabulous members who take part in our Visitor Giving scheme have collectively raised the magnificent total of £116,013.30 over the past 12 months to support a whole host of conservation projects doing wonderful work to protect all that’s special about the natural environment in Cumbria.
Read more... Fantastic Fundraisers - that's you lot!
'Inspiring people to care for the natural environment through Responsible Tourism'
For eighteen years we have been working to protect the beautiful landscapes and environment of Cumbria and the Lake District.
Nurture Lakeland is working with tourism businesses to improve sustainable practices, helping to safeguard the area.
We have a membership of nearly 400 businesses, tourism associations, agencies and other organisations. In total we represent over 1,200 individual businesses. These range from small guest houses to large hotels, holiday cottages to conservation bodies and other tourism related businesses.
- Provide funding to pay for conservation and environmental works
- Carry out research into the impacts of tourism and offer solutions
- Provide sustainable tourism training, advice and consultancy
- Support other regions and National Parks to set up Visitor Giving.
Read our latest Annual Report
Fundraising: Working with our members to support conservation projects across the county and protect our landscape - We call it Visit Give Protect
Campaign work: Ensuring that the environment and human activity co-exist harmoniously - We call it Sustainable Tourism
Consultancy: Sharing our ideas and helping other destinations across the UK and Europe to develop their own Visit Give Protect schemes - We call it Nurture Tourism
