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Sustainable Tourism? What's it all about?
As the Director of Nurture Lakeland people often ask me what Sustainable Tourism is all about or ask if I can give them a good example of Responsible Tourism. It’s always difficult to answer this or give good examples, not because there aren’t plenty of them out there, but because at its best sustainable tourism is ‘invisible’. You don’t even notice or think about it when everything around you is working in perfect harmony. -
Droughts & Floods. Top tips for water worries
Whilst Cumbria continues to enjoy its lakes, rain and rivers parts of our more southerly neighbours have been declared as a drought zones and residents have been urged (and forced) to conserve water by taking shorter showers and resisting the hose. After two dry winters the wet weather of April has not managed to replenish ground water levels, meaning that the drought order remains despite the wet weather. I don't know if anyone else has noticed -
Secret Windermere – much more than just a pretty place
A good chunk of the Nurture Lakeland Team, together with 60 other locals and visitors, really enjoyed an evening ‘Bat and Ghost Walk’ organised by the Friends of the Lake District and The National Trust though the Secret Windermere Project. Secret Windermere events are happening throughout Windermere, helping people explore the quieter unknown areas of Windermere as part of Windermere Reflections.
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For over seventeen years we have been working to raise funds to look after the beautiful landscapes and environment of Cumbria and the Lake District.
Nurture Lakeland is working with tourism businesses to improve sustainable practices, helping to safeguard the area for now and for the future.
We have a membership of 340 businesses, tourism associations, agencies and other organisations. In total we represent over 1,200 individual businesses. These range from small guest houses to large hotels, holiday cottages to conservation bodies and other tourism related businesses.
- Provide funding to pay for conservation and environmental works
- Carry out research into the impacts of tourism and offer solutions
- Provide sustainable tourism training, advice and consultancy
- Support other regions and National Parks to set up Visitor Payback
Our 2011 Annual Report has just been published.
Take a look and find out more about our work, our members, our consultancy and our achievements.
The Lake District and Cumbria have some of the most beautiful landscapes in the world. However our environment is surprisingly fragile. Every now and again our beautiful landscapes need a little help from their friends.
Choose how you can help right now:
Individual Membership & Fundraising
You can support a project of your choice for as little as £2.50 per month (8p per day).
Business Membership & Fundraising
We have over 220 corporate members across the county ranging from lifestyle businesses to large hotels.
We can help you add even more value to your guests’ experience, letting them know that by choosing your business they are protecting our environment and local communities.
We're making it easy for you to show you care. Buy someone you love a virtual gift and make the Lake District the Great District.
Making a donation is one of the single most important acts you can do for the future of the Lake District and
Nurture Lakeland’s Gift Shop
We have a variety of green gifts that are a great way to show your friends and family that you are thinking about them, while helping look after the landscape, wildlife and environment too!
The shelves are stacked with merchandise ranging from Herdy products and Lakeland Air, to our virtual gift range.
You can even become a Nurture Lakeland member at the shop!
