derwentNurture Lakeland's Visitor Giving scheme has already raised over £2million for conservation projects in Cumbria, making it the most successful Visitor Giving scheme in the UK.


Choosing what the money will be used for.

Visitor Giving works best when customers feel a ‘hearts and minds’ connection to the project they’re being encouraged to support. By choosing a project which has real resonance and meaning to your customers you can generate that ‘feel good’ factor that comes from knowing they are doing something good for something they love. We’ll help you choose a local project that’s right for your business and for your customers, and provide all the marketing materials and information you need to let them know where their money is going.

Here are just a few examples of the terrific projects Cumbrian businesses are supporting through Visitor Giving:

Fix the Fells

Over 10 million people tread our fell paths each year and that adds up to a lot of wear and tear. The Fix the Fells programme works to repair and maintain our upland paths to keep them fighting fit for the future. Over the years Visitor Giving has inspired visitors with a love of fell-walking to contribute in the region of £500,000 to this vital work.

Red Squirrels Conservation

Visitor Giving is helping to protect these iconic, much-loved but endangered creatures in Cumbria through community engagement to raise awareness and monitoring of red and grey squirrel populations.

Nurture Small Grants Fund

The fantastic fundraising of businesses in Cumbria means that every year, through our Small Grants Fund, we can offer help to projects making a difference in local communities who would otherwise struggle for financial support such as the Orton Community Woodland and Barrow’s Marsh Street Arches project.