Sustainable Tourism Forum

Making the sustainable attainable, together.

Sustainable tourism has long been hot on the agenda within Cumbria. With the area relying on its breathtaking landscapes and its rich cultural heritage, there has always been a need to preserve these in order to maintain a healthy visitor economy. The local tourism boards and authority have strategies for it, charities have campaigns for it, and business owners have a passion for it.

Nurture Lakeland hosts a regular Sustainable Tourism Forum to bring all of these individuals together. The forum enables members to share ideas, learn about new initiatives and celebrate successes.

Members of the Forum bring together public transport bodies, business owners, landscape conservationists, academics, transport advisors, campaigners, local authority representatives and environmentalists. The group has been made up of some key conservation players and powerful drivers from the County Council, National Park Authority and Cumbria Tourism. Together this group can use their knowledge, experience, networks and expertise to work in partnership and put sustainable tourism in action.

Current members of the Sustainable Tourism Forum include:

  • Alistair Kirkbride (LDNP, CCC, Sustainable Travel Advisor)
  • Sophie Cade (Nurture Lakeland)
  • Becky Willis (Sustainable Development Consultant, LDNP)
  • Bob Cartwright (Lake DistrictNational Park)
  • Jo Guiver (UCLAN)
  • John Barwise (CGBF)
  • Judith Moore (Friends of the Lake District)
  • Nick Lancaster (Langdale Estates)
  • Nigel Wilkenson (Windermere Lake Cruises)
  • Richard Greenwood (Cumbria Tourism)
  • Jessica Goodfellow (Eden Tourism)

If you are a tourism professional with an interest in responsible and sustainable tourism in Cumbria and are interested in joining our Forum, please contact  This e-mail address is being protected from spambots. You need JavaScript enabled to view it to enquire about getting involved. 


Nurture Lakeland is a part of Nurture Cumbria, a charity registered in England and Wales with the charity number 1130453 and company number 3317259