Visitor Giving Case Study
How Visitor Giving works:
For accommodation providers:
the most successful and popular method of Visitor Giving is called 'Opt-Out'. Guests are invited to make a voluntary contribution (usually £1 or £2) which is added to their bill either at the point of booking or to their final invoice. This can easily be incorporated into online booking systems as a 'booking extra'. A pre-tick-boxed allows guests the chance to 'opt-out' of making the donation should they wish to do so. But Nurture Lakeland's 18 year experience of delivering Visitor Giving has shown that 95% of people are more than happy to make the donation. Once set up, this is low maintenance, involving very little administration for you and your business but raising lots of money for your chosen project.
For visitor attractions and event organisers:
these types of business lend themselves to a ticket or entry fee 'levy'. For example, 10p or 50p added on to the price of each entry or trip is donated via the Visitor Giving scheme.
For retailers, restaurants and cafes:
these types of businesses lend themselves nicely to 'sponsored product' fundraising. A donation from the sale of a particular product (10p per cup of tea/coffee or pint of beer, £1 per outdoor jacket or pair of socks etc) is made. You can be really imaginative and quirky with this type of fundraising to encourage your customers to make that donation.
Passing the money on:
Twice a year we'll get in touch to ask you to add up all your donations and send them in to us. To keep this simple and quick for you, we suggest that when you do your accounts, be that quarterly, half-yearly or annually, you keep a tally of the total donations received from your customers.