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Our mission statement: 'A unique, award winning organisation inspiring people to care for Cumbria's natural environment through responsible tourism.'
How we acheive this:
- Involving local people, businesses and visitors in taking action to sustain the environment and enhance local communities
- Emphasizing the value of each individual’s efforts and contribution
- Raising awareness of the impacts of Climate Change to those involved in tourism and recreation in the Lake District and Cumbria
- Providing solutions to the negative impacts of tourism
- Influencing policy on the environmental impacts of tourism
- Fundraising for projects that enhance the local environment
- Working to ensure that the economic and recreational demands of tourism do not harm the environment
To this aim our work has two major strands - fundraising for landscape and environmental projects, and supporting and promoting sustainable tourism practices.
We hold a CBEN Gold environmental management award. We were a Tourism for Tomorrow Finalist in 2011 for Destination Stewardship (more info) and Virgin Holidays Responsible Tourism Award 2010 - Best Destination (Winner) (more info)
We're also proud to be cited as an example of best practice by a range of Regional and National strategic planning bodies.