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sustainable tourism

Better places to visit, better places to live.

For tourism to be successful and sustainable, it must strike a balance between short-term economic interests and the long-term health of the local environment and culture. This more holistic vision of tourism is called sustainable tourism

Responsible Tourism is about taking action to minimise the negative impacts of tourism and, importantly, its about maximising the positive opportunities tourism can create for local economic, social and environmental causes. 


Here at Nurture Lakeland we promote responsible tourism by inspiring, educating and engaging the local tourism industry and key stakeholders. We are dedicated to creating an exemplar model of sustainable tourism via responsible tourism action throughout Cumbria. 

Explore this section to find out how Nurture Lakeland actively promotes responsible tourism via its forum, training events and campaigns.

If you're a business the 'easy step for businessessection gives an insight into the actions you can take to become a part of the growing family of responsible tourism businesses.

Visitors can also check out '5 easy steps' to find out how easy it is to help look after Cumbria whilst your enjoying your holiday here.



Nurture Lakeland, Windermere Road, Staveley, Cumbria LA8 9PL     T. 01539 822622    E. info@nurturelakeland.org  get directions >

Nurture Lakeland is a part of Nurture Cumbria, a charity registered in England and Wales with the charity number 1130453 and company number 3317259

photography featured in top header courtesy of  James Bell PhotographyJames Bell Photography