sustainable tourism

What is Sustainable Tourism?

Sustainable tourism, in its purest sense, is an industry which attempts to make a low impact on the environment and local culture, while helping to generate income and employment. It is responsible tourism which is both ecologically and culturally sensitive.

It’s about caring for the places we love to visit and protecting them for future generations.

Nurture Lakeland is a leading light in Sustainable Tourism. Based in the heart of the Lake District National Park we have seen firsthand how wildlife, the landscape and tourism activities are interlinked.

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We are working to ensure that the environment and human activity co-exist harmoniously.

Sustainable tourism and the Lake District

responsible tourism award The tourism industry in the Lake District and Cumbria depends greatly on the natural beauty of the landscape. It is vital that we protect that landscape so that visitors, businesses and residents can continue to enjoy these spectacular mountains and lakes for years to come.