Better places to visit, better places to live.
For tourism to be successful and sustainable, it must strike a balance between short-term economic interests and the long-term health of the local environment and culture. This more holistic vision of tourism is called sustainable tourism
Responsible Tourism is about taking action to minimise the negative impacts of tourism and, importantly, its about maximising the positive opportunities tourism can create for local economic, social and environmental causes.
Here at Nurture Lakeland we promote responsible tourism by inspiring, educating and engaging the local tourism industry and key stakeholders. We are dedicated to creating an exemplar model of sustainable tourism via responsible tourism action throughout Cumbria.
If you're a business the 'easy step for businesses' section gives an insight into the actions you can take to become a part of the growing family of responsible tourism businesses.
Visitors can also check out '5 easy steps' to find out how easy it is to help look after Cumbria whilst your enjoying your holiday here.