Responsible Tourism is about taking action to minimise the negative impacts of tourism and, importantly, its about maximising the positive opportunities tourism can create for local economic, social and environmental causes.
Here at Nurture Lakeland we promote responsible tourism by inspiring, educating and engaging the local tourism industry and key stakeholders. We are dedicated to creating an exemplar model of sustainable tourism via responsible tourism action throughout Cumbria.
If you're a business the easy steps section gives an insight into the actions you can take to become a part of the growing family of responsible tourism businesses.
Visitors can also check out our visitor section to find out how easy it is to help look after Cumbria whilst your enjoying your holiday here.