What we do / Free resources

sustainable tourism

Responsible tourism is about taking action to minimise the negative impacts of tourism and maximising the positive opportunities tourism can create to support local environmental and socio-economic causes.

We have lots of free resources to help tourism businesses and visitors to the area increase their sustainability.

If you're a business, let us help you to improve your sustainability, increase your attractiveness to potential visitors and save money.

If you're a visitor to the area, find out how easy it is to help look after Cumbria whilst enjoying your holiday here.

person group                  person single

Free business resources          Free visitor resources


Individual Membership

Nurture Lakeland works to protect wildlife, landscape and the environment, improve access and support local communities. To do all this we need your help. Joining us is a great way to show your support, make a difference and keep up to date with all of the good work going on across the county.

As a member you will:

  • Receive regular e-newsletters to keep you up to date
  • Feel the warm sensation of knowing that you're doing something great for somewhere you love!

 join us

Read more about our Business membership options.


Business Membership

Our business members create a dynamic network of forward-thinking organisations of all kinds that are committed to safeguarding our unique and spectacular landscapes and ensuring the sustainability of tourism on which so many of their livelihoods rely.

We're incredibly prioud of their enthusiasm and passion, theyworking proof that tourism and conservation can be mutually supportive for the benefit of everyone.: businesses, visitors, local communities and of course, the iconic landscape and wildlife which draws so many people to Cumbria.

If you're not a member of Nurture Lakeland then what are you waiting for? 

join us 

Read more about our Individual membership options.

Low Carbon Tourism

Businesses in the UK waste on average 10-20% of the energy they buy, so we set about working with Cumbria Rural Enterprise Agency to help tourism businesses save money and energy. The best way to calculate savings is to look at your current energy use. The next step is to look at where this energy is going, and then identify opportunities, and finally to calculate savings.

Together we found many ways to save energy and money; from drought proofing doors, to switching to LED lights, to installing recycling points. It was also great to hear about the many things that businesses are already doing. Some of my favourite ideas include refilling glass water bottles, installing light sensors, and fitting insulating curtains.

bigstockphoto Save Water 4744016-238x300

Businsesses need to sell quality experiences and sustainability is the perfect tool to create them - Marketing helpsheet for businesses

It's great that businesses are doing their bit to help the environment but sometimes you need to get your guests to join in to - Communicating sustainability to your guests

Case study on how to reduce costs in your business - Oak Bank House



Sustainable Tourism Forum

Making the sustainable attainable, together.

Sustainable tourism has long been hot on the agenda within Cumbria. With the area relying on its breathtaking landscapes and its rich cultural heritage, there has always been a need to preserve these in order to maintain a healthy visitor economy. The local tourism boards and authority have strategies for it, charities have campaigns for it, and business owners have a passion for it.

Nurture Lakeland hosts a regular Sustainable Tourism Forum to bring all of these individuals together. The forum enables members to share ideas, learn about new initiatives and celebrate successes.

Members of the Forum bring together public transport bodies, business owners, landscape conservationists, academics, transport advisors, campaigners, local authority representatives and environmentalists. The group has been made up of some key conservation players and powerful drivers from the County Council, National Park Authority and Cumbria Tourism. Together this group can use their knowledge, experience, networks and expertise to work in partnership and put sustainable tourism in action.

Current members of the Sustainable Tourism Forum include:

  • Sue Savage, Chair (Nurture Lakeland) 
  • Alistair Kirkbride (LDNP, CCC, Sustainable Travel Advisor)
  • Helen Moriarty (Nurture Lakeland)
  • Becky Willis (Sustainable Development Consultant, LDNP)
  • Bob Cartwright (Lake District National Park)
  • Jo Guiver (UCLAN)
  • John Barwise (CGBF)
  • Judith Moore (Friends of the Lake District)
  • Nick Lancaster (Langdale Estates)
  • Nigel Wilkenson (Windermere Lake Cruises)
  • Richard Greenwood (Cumbria Tourism)
  • Jessica Goodfellow (Eden Tourism

If you are a tourism professional with an interest in responsible and sustainable tourism in Cumbria and are interested in joining our Forum, please contact  This e-mail address is being protected from spambots. You need JavaScript enabled to view it  to enquire about getting involved. 

Presentations from the September Forum 2013

Low Carbon Cottages Project Update

Environmental Quality Marks Research

September Forum  Minutes



Cumbria knowledge Action Network for low carbon tourism

The University of Cumbria is currently recruiting businesses to take part in a Knowledge Action Network for Cumbria. 
The Network will focus on businesses wanting to take part in low carbon actions and includes the tourism sector.
For the businesses taking part, free training and mentoring is provided to help to grow your low carbon products and initiatives.

Read more: Cumbria knowledge Action Network for low carbon tourism


Page 1 of 5


Murley Moss, Oxenholme Road, Kendal, Cumbria LA9 7RL     T. 01539 822622    E. info@nurturelakeland.org  get directions >

Nurture Lakeland is a part of Nurture Cumbria, a charity registered in England and Wales with the charity number 1130453 and company number 3317259

photography featured in top header courtesy of  James Bell PhotographyJames Bell Photography