What we do

membership benefits

You'll be joining a network of dynamic businesses across Cumbria, who are helping ensure the sustainability of tourism throughout the county.

Nurture Lakeland Membership benefits include:

Support & Advice

coldbeckhousefrontMany businesses realise that "being sustainable" is not a one off exercise. Our dedicated staff will provide on-going practical advice and help tailored to reflect your individual ethos and brand.




dscf0879Take advantage of our wide-ranging programme of training events planned to ensure they reflect the training needs of our members: themes
such as marketing, social media, local food, environmental accreditation and sustainable travel.


 Save Money

moneyYou'll get a free, new member visit from our Sustainable Tourism Adviser who can help you make substantial cost savings, become energy smart, engage your employees and enhance your reputation.



calverttrust becomelylapprovedPosition your business as ethically and environmentally savvy. Align yourself with Nurture Lakeland's fabulous initiatives and we'll help you enjoy the PR opportunities they present. Find out more about our campaigns and how you can get involved as a member to benefit your business.



gtbsNurture Lakeland is an ambassador of both the 'Green Tourism Business Scheme' and the Cumbrian 'Green at Heart' scheme. We can offer specialist advice and support to help you along the road to accreditation. And Nurture Lakeland membership also entitles you to a special discount when you join GTBS.




 Be part of our successful story

join usWe have over 360 members across Cumbria representing over 1200 individual businesses; from small B&B's to large hotel groups; from retailers to cafes to visitor attractions. Whatever your business, there are lots of terrific reasons to get involved and we'd love to welcome you on board as a member.