What we do / Visitor Giving

What is Visitor Giving?

VGp NL vertical copyVisitor Giving is a simple way of inviting voluntary donations from visitors who feel inspired to put something back into looking after the places they love.

Tourism businesses collect the contributions their customers give. Whatever the type of business, there is a simple method of setting up a Visitor Giving scheme that can work for both the business and for the local environment.

The money raised supports a host of projects across Cumbria, delivered by many committed organisations who are working hard to protect our beautiful landscape, support our local communities and promote our wonderful heritage.

What difference does Visitor Giving make to businesses?

There's no expense involved for the businesses doing the fundraising - they merely act as the conduit between customers and conservation. Being involved enables businesses to build tourist awareness of the natural wonders of the area, strengthen their relationship with local communities and make tourism more sustainable in the longer term. It can contribute to green accreditation. It also gives great opportunities for some really positive publicity and marketing.

"We rely on our stunning landscape to draw visitors to this beautiful county. The question we should ask ourselves is not, “why should my business get involved” but simply “why not?” It makes perfect business sense.” Nick Lancaster- Operations Director, Langdale Estate and Country House Hotel   


What difference does Visitor Giving make to the environment?

In 2013/14 our fantastic fundraisers collected £111,674 which was disbursed to a range of conservation projects and campaigns, from helping red squirrel populations, to nature reserve management, to fixing footpaths, to enabling school children to experience river ecology, to woodland planting, to encouraging car free travel around the area and more. We also disperse small grants of up to £1,000 to local community projects twice a year. You can browse the directory of projects supported through Visitor Giving.


What difference does Visitor Giving make to visitors? 

It's a win-win: visitors are more connected to the places they love and experience that warm, feel-good factor from doing something great for a place which is close to their hearts. The scheme makes it really easy for visitors to contribute relatively small sums, which all add up to give a vital injection of funding for practical conservation. It enables visitors to 'put something back' with ease to help the natural environment that has made their holiday so special. 


Are you a business? Are you ready to get involved in fundraising?






Murley Moss, Oxenholme Road, Kendal, Cumbria LA9 7RL     T. 01539 822622    E. info@nurturelakeland.org  get directions >

Nurture Lakeland is a part of Nurture Cumbria, a charity registered in England and Wales with the charity number 1130453 and company number 3317259

photography featured in top header courtesy of  James Bell PhotographyJames Bell Photography