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Visitor Giving Case Study
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What is Visitor Giving?
Visitor Giving is a stunningly simple way of inviting voluntary donations from visitors who feel inspired to put something back into looking after the places they love.
Tourism businesses of all types are perfectly placed to collect the contributions their customers feel inspired to give. Whatever the type of business, there is a simple method of setting up a Visitor Giving scheme that can work successfully for both the business and for the local environment.
Why do we need visitors to give?
We know that our stunning landscapes and wonderful wildlife draw millions of visitors every year. But they also impact on the environment on which tourism businesses rely.
The money raised goes to support a whole host of projects across Cumbria, delivered by many committed organisations who are working hard to protect our beautiful landscape, support our local communities and promote our wonderful heritage.
What difference does Visitor Giving make?
It's a win-win: connecting people with place, visitors get that fuzzy, feel-good factor that they are doing something great for a place which is close to their hearts; businesses get positive publicity and a chance to safeguard their economic future, and our wonderful environment gets the tender loving care and vital funding it needs for the future . Everyone benefits.
"We rely on our stunning landscape to draw visitors to this beautiful county. The question we should ask ourselves is not, “why should my business get involved” but simply “why not?” It makes perfect business sense.” Nick Lancaster- Operations Director, Langdale Estate and Country House Hotel
Want to start a Visitor Giving scheme to protect your destination?
Nurture Tourism is is a leader in providing Responsible Tourism consultancy and advice on setting up Visitor Giving Schemes in the UK and Europe to protect their outstanding landscapes. Find out how we can help you on the Nurture Tourism website