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Meet the team


Office Manager


& Membership

Tourism Campaigns

Sarah joined in 2003 after finishing a degree in Tourism, Leisure & Management. Sarah is responsible for finance and the smooth running of the office, as well as keeping our member businesses up to date. 


Sophie joined us in 2010, putting a teaching background and a Masters in Environmental Governance to good use producing campaign materials and organising business training events. Sophie manages our Sustainable Travel work and provides consultancy support for Nurture Tourism, particularly focusing on ecosystem services and fundraising.



Penny provides a vital role in supporting our fundraising efforts by liasing with our businesses.  Having previously worked in a variety of organisations including outdoor, travel and management training companies. Currently working on the Visitor Giving project, producing and distributing fundraising materials.


Having recently joined us in 2013, Sarah is working on our sustainable travel projects in the Lake District and the Love Your Lakes campaign, she’s looking forward to getting out and about and meeting our members. Sarah previously volunteered with Ruth on the Visitor Giving programme after completing a PhD in Environmental Science at Lancaster University.




















Trustees We are very fortunate to have strong representation amongst our trustees from environment, business and tourism sectors in the Lake District and Cumbria. Click here to view our current trustees...


Nurture Lakeland, Windermere Road, Staveley, Cumbria LA8 9PL     T. 01539 822622    E. info@nurturelakeland.org  get directions >

Nurture Lakeland is a part of Nurture Cumbria, a charity registered in England and Wales with the charity number 1130453 and company number 3317259

photography featured in top header courtesy of  James Bell PhotographyJames Bell Photography