What we do

Join Nurture Lakeland

How your business can help

Your business can help by becoming a member of Nurture Lakeland. You'll be joining a network of dynamic businesses across Cumbria, who are helping ensure the sustainability of tourism throughout the county.

Find out more about the brilliant reasons for your business to get involved in Visitor Giving by clicking on the picture below. We'll support you every step of the way in setting it up in your business.


Does 'business membership' really work?

Yes! Our Business Members' pack provides case studies of how local businesses are making a huge difference and benefiting their own business. 
join us

Nurture Lakeland Membership benefits:

Support & Advice

Many businesses realise that "being sustainable" is not a one off exercise. Our dedicated staff will provide on-going practical advice and help tailored to reflect your individual ethos and brand.


Take advantage of our wide-ranging programme of training events planned to ensure they reflect the training needs of our members: themes such as marketing, social media, local food, environmental accreditation and sustainable travel. 

Save Money

You'll get a free, new member visit from our Sustainable Tourism Adviser who can help you make substantial cost savings, become energy smart, engage your employees and enhance your reputation.


Position your business as ethically and environmentally savvy. Align yourself with Nurture Lakeland's fabulous initiatives and we'll help you enjoy the PR opportunities they present.


Nurture Lakeland is an ambassador of both the 'Green Tourism Business Scheme' and the Cumbrian 'Green at Heart' scheme. We can offer specialist advice and support to help you along the road to accreditation. And Nurture Lakeland membership also entitles you to a special discount when you join GTBS.

Be part of our successful story

We have over 340 members across Cumbria representing over 1200 individual businesses; from small B&B's to large hotel groups; from retailers to cafes to visitor attractions.
Whatever your business, there are lots of terrific reasons to get involved and we'd love to welcome you on board as a member.Many of our committed and enthusiastic members are taking part in our internationally renowned Visitor Giving scheme which has so far raised over £2 million to support conservation in Cumbria!
Visitor Giving not only has amazing benefits for the environment it supports but by protecting the landscape, wildlife and culture that draws people to visit we can help make tourism more sustainable in the long term.
Download Business Members'Pack - case studies, sustainable tourism facts and figures, support, market advantage



Nurture Lakeland is a part of Nurture Cumbria, a charity registered in England and Wales with the charity number 1130453 and company number 3317259