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Visitor payback
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If every visitor to the Lake District and Cumbria were to give just £1 towards looking after this special place, we would have around £15million to spend each year on conservation, environment, community, heritage and more. 'Visitor Payback' is a scheme which we set up with our business members to provide a way for our visitors to make this small contribution.
What is visitor payback?
Visitor Payback is the process of asking visitors to voluntarily support conservation by donating a very small amount of money via their bill or fees.
How does Nurture raise money through visitor payback?
Firstly we recruit tourism related businesses to become members of Nurture Lakeland. These businesses are our mechanism for gaining funds via Visitor Payback.
Our membership is made up of a large number of hotels and guest houses of all sizes, caravan parks, holiday cottage companies and a broad spread of tourism related businesses, such as design companies, transport companies and retailers.
Once businesses are members of Nurture, they pledge to raise money for a chosen conservation project. We help the business to choose an appropriate beneficiary for their fundraising.
