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Cycling Eden

Posted by Andy Beanland on Tuesday, 07 May 2013.

Cycling Eden

Unless you've had your head in the sand for the last 6 months or so, you can't have failed to noticed that cycling seems to have infiltrated the hearts and minds of a ever growing number of people. You only have to go out and about at the weekend to see all sizes, shapes and ages out enjoying themselves on a bike. Press coverage of cycling events seems to have stepped up a gear (sorry, terrible pun) – I can't ever recall seeing the sport page headlines mentioning the Giro D'Italia – the three week stage race around Italy (think the Tour de France with harder climbers, narrower roads and less media circus). Then there has been the All Parliamentary Party Cycling Group "Get Britain Cycling" inquiry which has examined the barriers to people cycling in the UK, and why despite visibly more people cycling only 2% of journeys are made by bike compared to 27% in the Netherlands. Published two weeks ago, this report says a host of imminently sensible things including increasing spend on cycle infrastructure to £20 / head with funding coming across departmental budgets, recognising the benefits to health and business that cycling can bring with the clear focus being on planning, safety and training. What happens following this report is anyone's guess, but when you consider that spending on cycle infrastructure is currently £1 / head, the potential impact could be huge.

So what does all this mean for tourism...? Well, in my mind it has to be a good thing. If cycle infrastructure develops, more people will cycle and if more people cycle, then more people will cycle when they are on their holidays. And for local independent tourism businesses in fabulous places to cycle such as Eden that can only be positive. Here at Nurture Eden, we're hoping to give our members a little helping hand to attract this growing market by launching a cyclist friendly business marketing campaign, called our "Cyclist friendly promise" and providing a handy cycle tourism toolkit which will give advice and tips on things you can do to make your business cyclist friendly. The marketing campaign will launch in June and if you would like to be involved or want to know more, get in touch with Andy by email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 01539822622.

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