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Trailblazing Visitor Giving Member

Nurture Lakeland Welcomes Trailblazing Visitor Giving Member

graham patten runningLake District responsible tourism organisation, Nurture Lakeland, has taken on a new trailblazing member, who is planning to generate Visitor Giving donations, which will help to provide vital funds for conservation projects across Cumbria.

Graham Patten, Director of VO2Max, the well-known and respected events company behind the inspiring Lakeland Trails series of trail running and walking events, signed up his business as Nurture Lakeland’s newest member. This is as part of his belief in delivering events sustainably.

Every participant signing up online for a VO2Max event, whether that is a 10k run or a full marathon can now take up a Visitor Giving option at the time of paying their entry fee.

The voluntary donation of around £2 from each participant could generate thousands of pounds and this money will be used to pay for vital path repair and maintenance work for the Fix the Fells project, helping to protect the landscape.

Nurture Lakeland’s Fundraising Development Officer, Ruth Kirk, says: “We are delighted to have VO2Max on board as a new member raising money for our fells, so that we can keep them accessible and open for everyone’s enjoyment.  Graham has always put sustainability and inclusivity at the heart of his events so joining Nurture Lakeland was an obvious step for him to take.

“The method of adding a small amount on to a booking fee is a tried and tested one that works very successfully in the Cumbrian accommodation sector. We are delighted that this is now being used in relation to event bookings”.

Director of Nurture Lakeland, Sue Savege, adds: “Our research shows that over 85 per cent of participants are more than happy to make that donation to help look after the landscapes they love. Increasingly, event organisers can see the benefits of putting a little something back into the environments they are using.  If anyone would like to follow Graham’s example, please get in touch”.

Anyone wishing to contact Ruth Kirk with any idea related to Visitor Giving, or questions about Visitor Giving in general, should email This e-mail address is being protected from spambots. You need JavaScript enabled to view it                           


Murley Moss, Oxenholme Road, Kendal, Cumbria LA9 7RL     T. 01539 822622    E. info@nurturelakeland.org  get directions >

Nurture Lakeland is a part of Nurture Cumbria, a charity registered in England and Wales with the charity number 1130453 and company number 3317259

photography featured in top header courtesy of  James Bell PhotographyJames Bell Photography