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A Green Eden

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‘A Green Eden’ is a new, exciting initiative and unlike other Nurture Lakeland projects to date.

This is a standalone project based exclusively in East Cumbria, helping businesses to develop innovative, environmentally-conscious tourism products and working with local stakeholders in a holistic way across the Eden Valley. 

 

 

 

 What will the project do?

  • support tourism businesses in the Eden Valley to improve their environmental practices
  • facilitate the creation of low impact holidays, based around Eden’s unique attributes
  • develop the infrastructure of the area to encourage low impact activities such as walking and cycling
  • support local conservation and green infrastructure projects

  • promote the new range of offers under one coordinated marketing campaign 

  • What’s it trying to achieve?

  • 3Establish Eden as a prime destination for low impact, responsible holidays
  • Support tourism operators and associated businesses in the area to develop a range of responsible tourism initiatives through training, accreditations, and development of appropriate resources  
  • Create and develop new products with a focus on sustainability and low impact holidays, including cycling and walking itineraries
  • Improve collaboration between existing businesses
  • Improve the quality of the tourism offer in the area in order to lead to an increase in tourism spend per bed night
  • Increase profitability of participating businesses
  • Who’s it for?

  • 4‘A Green Eden’ will recruit businesses and support them to develop the green holiday ideas into workable solutions

  • Participating businesses will play a crucial role in shaping the project and deciding its direction
  • Funds will be available to launch and promote the new tourism products and to support businesses to achieve green accreditations such as Green Tourism Business Scheme (GTBS) or Cumbria Business Environment network (CBEN)
  • ‘A Green Eden’ will also encourage businesses to participate in Nurture Lakeland’s highly acclaimed Visitor Payback Scheme to help fundraise for local wildlife and conservation projects in Eden
  •  invitation green eden launch

    What happens next?

    A high-profile launch event will be taking place on the afternoon of Thursday 30th June at Rheged, just outside Penrith. Further details.

     

    How do I get involved?

    If you have a press, media or any other query about ‘A Green Eden’, please contact:

    Anna Waddilove
    Project Development Manager – A Green Eden

    E: This e-mail address is being protected from spambots. You need JavaScript enabled to view it  T: 01539 82290     M: 07817 365035

      

    Who’s funding it?

    RDPE_banner_2_2_NO_BORDER

    This project is part financed by the European Agricultural Fund for Rural Development: Europe investing in rural areas. The project is being delivered through the Northwest Development Agency with Defra as the managing authority.  EU Commission's rural development website

    Resources

    Walking

    Explore the length and breadth of Eden's landscape along fourteen circular routes on public paths, which have been improved for easier access and are clearly way marked with arrows and the distinctive Discover Eden kingfisher logo.

    View Guides


    Cycling

    Eden District Council, in partnership with Cumbria Tourism and others, have developed a series of fantastic cycle route leaflets, including several Eden-based ones.

    View Guides


    Sense of Place Handbook

    Find out how to reap the benefits from providing your guests with the authentic Eden experience

    View the handbook

     

    Sense of Place

    Sense of Place Handbook

    Find out how to reap the benefits from providing your guests with the authentic Eden experience

     sense of place handbook.pdf

     

    Useful links

    CBEN (Cumbria Business Environment Network) - www.cumbriaben.com

    Cumbria County Council - www.cumbria.gov.uk

    Cumbria Rural Enterprise Agency - www.crea.co.uk

    Cumbria Tourism - www.cumbriatourism.org

    Eden Tourism – www.visiteden.co.uk

    GTBS (Green Tourism Business Scheme) - www.green-business.co.uk

    Heart of Eden Development Trust - www.heartofeden.co.uk

    North Pennines AONB - www.northpennines.org.uk

    Eden Outdoor Adventures blog - http://edenoutdooradventures.wordpress.com
       

    Reflections from the Project Manager…

    Reflections_from_a_project_manager

    Spring 2012

    Green Eden is flying in 2012! Since the start of the year we have welcomed 8 new members on board, bringing our total Nurture Eden membership to 47, which is absolutely fantastic.

    My colleague, Helen, and I have been doing the rounds visiting our members to offer responsible tourism advice and discuss developing new low impact tourism products – which really is one of our favourite parts of the job!

    As you’ll read below, we’ve held another two really inspiring training events and are just gearing up for what should be another great event on 23rd March.

    We now have a new ‘Nurture Eden’ logo designed and our marketing consultant, Jane Hunt, has been very busy with the Green Eden marketing campaign, including securing some great press coverage for many of our members.

    I mentioned in our last newsletter that we’d been working hard to meet deadlines for a couple of funding applications to pull in some additional funding for Green Eden. I’m delighted to announce that our most significant application (to RDPE) has been successful!

    This will allow us to focus on some exciting activity around cycle tourism in Penrith and the Eden Valley. This work will be starting in the next few weeks, so watch this space! Alongside this work we’ve also started work on activity with a local food theme - so there should be some interesting developments over the next couple of months which we really hope you’ll get involved with!

    And lastly for now….this will sadly be my last ‘Reflections’ article for a while as I’m going to be going on maternity leave in mid-May. But never fear, we’re currently recruiting for an interim project manager to take over from me during my absence and I shall look forward to picking up the reins on my return!

    Best wishes to you all in the meantime and may 2012 be a great year for Green Eden and for all our members!

     

    Winter 2011 

    anna waddilove pictureWell, it’s been another incredibly busy and exciting 3 months for the Green Eden team. We’ve now got a total of 21 new members since our launch event back in June which is fantastic. We’ve been out to visit 15 of these members so far to offer responsible tourism advice and discuss developing new low impact tourism products - one of my favourite parts of the job! We’ve held two really inspiring training events on sense of place and local food and are just gearing up for another great event in January. We’re also busy promoting our next funding round for practical conservation projects in Eden (see above!).

    Since September, we’ve been delighted to have Jane Hunt from Catapult PR on board as our marketing consultant. Jane’s been busy writing press releases and helping to put Eden and our business members in the media spotlight. We’re just in the process of having a ‘Nurture Eden’ logo designed – so watch this space!

    As part of our Green Eden monitoring and evaluation, 30 business surveys were undertaken in November by Pathways Consultancy with our Nurture Eden members as well as some non-members. These surveys have provided us with some really useful data about tourism in Eden and lots of great suggestions from participants to help steer the project. The surveys will be repeated in 2012 and 2013. A huge thank you, once again, to all those who took part. 

    Over the last few weeks we’ve been working hard to meet deadlines for a couple of funding applications to pull in some additional funding for Green Eden. We never like to miss an opportunity to build on our ambitions for Eden! If successful, this grant aid would allow us to focus on some exciting product development activity around two key areas: local food and cycling. We’ll find out more in January!

    So, bring on 2012! …And in the meantime, the Green Eden team would like to wish you all a VERY MERRY CHRISTMAS!

     

     

    Applying for funding in Eden

    Are you looking for funding?

    If you are running a practical conservation project and are looking for funding, we may be able to help. For a large or long term project we look to find one or more businesses to fundraise for it. We welcome applications from community groups, conservation organisations and charities.

    What kinds of projects do we support

    The practical conservation projects must demonstrate a clear and positive contribution to the environment - for example by conserving biodiversity, taking measures to tackle climate change, educating communities, raising awareness, carrying out countryside maintenance or green infrastructure projects. They should normally be accessible to members of the public and, where possible, involve and benefit local communities. For example, this might include species or habitat conservation measures, interpretation boards, footpath/cycle path signage, a community group green waste compost project etc. Projects should be suitable for attracting sponsorship through business fundraising.

    We're sorry, but unfortunately we are not able to offer support to renewable energy or energy efficiency schemes as funding for this type of project is widely available elsewhere. We are also not able to support academic or research-based projects.

    Amounts available

    The amount of money available is always dependent on the amount of fundraising which our member businesses have been able to undertake each year. The majority of our business sponsors fundraise a maximum of a few hundred pounds per year for their chosen project. We would normally look to find several business sponsors per project, depending on the funding required. A realistic figure, therefore, would be in the region of £1,000 per year per project. As business support relies on businesses fundraising it will take up to 6 months from finding a business sponsor to money coming in for the project.

    Who can apply

    Support is open to constituted groups and charitable organisations such as village halls, youth groups or playgroups (your group does not have to be a registered charity), social enterprises and conservation agencies. Support is not open to individuals. Organisations must agree to abide by Nurture Lakeland's Fundraising Agreement.

    How to apply

    Having read this information, if you think your organisation and project meet our criteria, please contact us to discuss your project on 01539 822622 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it with a brief summary of your project (no more than one page). We will then contact you to discuss the project and send you an application form if it is suitable.

    Applications are open from now until March 31st 2013.

    What happens next

    Applications for business sponsorship are considered by a projects panel which meets annually. The panel is made up of the Nurture Lakeland chair and members of partner organisations. The panel will consider the applications and decide which projects to approve for business sponsorship.

    More Information

       

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    Nurture Eden is a part of Nurture Cumbria, a charity registered in England and Wales with the charity number 1130453 and company number 3317259

    T. 01539 822890   E. eden@nurturelakeland.org


    photography featured in top header courtesy of  Val Corbett Photography